A sign that slaps you in the face…

Posted on | November 4, 2009 | 1 Comment

Often, traditional communication approaches are overlooked.   Over time, signage and other messaging becomes part of the noise that is intentionally ignored.   Innovators find new ways to slap you in the face and take notice.   Check out this approach to “Go Green” posted in a dorm in Claremont McKenna college.  Thanks to Jason Soll and Daniel Pink from TED…

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